About PureFood BC

PureFood BC is the food and agriculture arm of EcoTactix, which was founded by Curtis Cook and Michelle Schoffro Cook nearly 19 years ago.  We offer a one-stop shop for a full range of management and marketing consulting services to ensure the success of your food or agriculture business, non-profit, or government agency.  Our services are designed to build experience, expertise, and capabilities within your organization or community.  Client satisfaction is our highest priority and you will always have a senior business professional working on your project. 


EcoTactix/PureFood BC is on the BC Ministry of Agriculture's qualified list of suppliers for:

  • Market Research
  • Strategic Market Development Planning

EcoTactix/PureFood BC is also on the BC Ministry of International Trade's qualified suppliers of business analysis services. 

Additionally, we are Columbia Basin Trust's list of Qualified Suppliers for Business and Consulting Services.


Our principals include:


Curtis Cook, Partner

Chief Strategist & Business Builder

Curtis Cook possesses over 20 years of strategic planning and management experience in the private sector, different levels of government and non-profit organizations.  He has worked extensively with businesses, organizations and communities to improve their competitiveness and embrace innovative approaches to sustainable economic development.

Curtis has delivered over 40 competitive intelligence, business development, investment attraction, industry profiling and market entry projects for both government and private-sector clients.  His clients include the Department of Foreign Affairs and International Trade, Industry Canada, Team Canada Inc., Atlantic Canada Opportunities Agency, U.S. Department of Commerce, Italian Trade Commission, Ontario Ministry of Economic Development, Nortel Networks and businesses in natural resource, environmental, technology, and manufacturing.

Curtis has extensive consulting and management-level community economic development experience with municipalities and First Nations communities in Alberta and British Columbia. He has also consulted with provincial and regional economic development agencies in Ontario and Atlantic Canada.  Curtis served as Executive Director of the Olds Institute for Community and Regional Development, and established economic development functions and created multi-year economic development strategies for Cochrane, Alberta and the District of Lillooet, British Columbia. He was the Chairperson of the Economic Development Framework and Governance Committee for the Calgary Regional Partnership, which comprises over 15 municipalities, including the City of Calgary.

In addition to his work with EcoTactix, Curtis worked with Canada’s largest independent business and economic research organization, The Conference Board of Canada.  He specialized in public policy solutions to enhance Canada’s innovation and technology capabilities, with a particular emphasis on Canada’s capacity to compete globally in various clean technology industries. His research and analysis work was published in the Conference Board’s Canada’s Pathways Toward Global Innovation Success, the report of the Leaders’ Panel on Innovation-based Commerce.

Curtis also analyzed investment business cases for Sustainable Development Technology Canada (SDTC) from 2002 to 2007.  Curtis advised SDTC’s Investment Board on the competitiveness and capabilities of companies and consortia developing clean technologies, products or services.

Curtis authored two books: Patents, Profits and Power: How Intellectual Property Rules the Global Economy and Competitive Intelligence: Create an Intelligent Organization and Compete to Win. He holds a degree in Political Science, a Certified International Trade Professional designation, and a Certificate in Competitive Intelligence from York University.


International Best-selling Author Michelle Schoffro Cook Michelle Schoffro Cook, Partner

Chief Food Advocate, Celebrity Nutritionist & Wordsmith

Michelle Schoffro Cook is an international best-selling and 20-time published book author, one of the world's most popular food bloggers with a regular readership of over 37 million, a celebrity nutritionist, and the co-founder of PureFood BC. 

Her books include the international best-sellers:  60 Seconds to Slim, The Ultimate pH Solution, 60 Seconds to Boost Your Brain Power, and her latest books Be Your Own Herbalist and The Probiotic Promise.  She is a professional recipe developer who has created the recipes for over a dozen of her books and is currently completing her upcoming recipe book, The Cultured Cook (will launch in 2017).

She has written over 1000 food, health, and nutrition blogs, 800 of which were for the world’s largest health and environmental site on the, with over 37 million readers.  Her blogs have appeared on Mallika Chopra’s site, Huffington Post, Yahoo! Shine, Yahoo! (front page), Discovery Channel’s Planet Green, and many other sites.  Michelle Schoffro Cook is a regular contributor to Mother Earth Living magazine.

She is a celebrity nutritionist whose work has appeared in worldwide, including in/on: First for Women, Woman's World, Glow, Oxygen, Vegetarian Times, YOU:  The Owner's Manual Radio Show, The Huffington Post, DivineCaroline, Yahoo! Shine, Natural Solutions, The Ottawa Citizen, The Calgary Herald, Inside Toronto, Victoria Times Colonist, and many others.

In addition to her many nutrition and health credentials, she also received her Certified International Trade Professional (CITP) designation and has  extensive experience in business strategy, competitive intelligence, international marketing, market research, and the development of countless marketing materials for her corporate, government, and non-profit clients over 25 years.

Michelle Schoffro Cook won a prestigious Forty Under 40 Award as one of the top business and community leaders in Canada’s Capital Region.  She has also won multiple awards for her strategic marketing communications initiatives, including the Crystal Award of Excellence for her marketing communications.  She was the only Canadian to win this prestigious award in the category of magazine placement.  Additionally, she received a Crystal Honorable Mention Award for transforming a client newsletter into an award-winning magazine.

She is also the publisher of the popular e-newsletter World's Healthiest News, which has thousands of subscribers worldwide.

Some of Our Clients

We've worked with small businesses and Fortune 500 companies, non-profits, regional organizations, and federal, provincial, municipal, and international government agencies, some of which include:

Agriculture and Agri-Food Canada

Assembly of First Nations

Best Buy

Black Inc.

Clayoquot Bioshphere Trust

Global Affairs Canada (formerly Department of Foreign Affairs and International Trade)


Huffington Post

Industry Canada

Italian Trade Commission

Lillooet Agriculture and Food Society

Lumina Health Products

New World Library


Olds Institute for Community and Regional Development


Public Health Agency of Canada


Santevia Water Systems

Squamish-Lillooet Regional District

Team Canada Inc

Vancouver Island Health Authority

What People are Saying about Us

"Curtis has a "knack" for understanding the process required to obtain funding and I feel lucky that we have access to that talent!"

Rob Smith

Chair, Olds Institute for Community and Regional Development


"As a team and as individuals, you have solid credentials in international trade, market intelligence, business processes, intellectual property, competitive intelligence, and many other aspects of business.  We have had excellent feedback regarding your work.  We feel fortunate to have found in you a team that combines the strengths of expertise in international trade with good journalistic writing.  Thank you for your professionalism, attention to detail, and a job well done."

Nicole d'Entremont

Marketing Manager, Team Canada Inc.


"Curtis understands the area of community economic development "to the extreme."

Rob Smith

Chair, Olds Institute for Community and Regional Development


"On behalf of the Ontario Ministry of Economic Development and Trade, I would like to thank you for your New Exporters to Border States Seminar.  From all accounts the event was a resounding success."

Steven Haddon

Business Development Consultant, Ministry of Economic Development and Trade


"Curtis is visionary, inspiring, and has an impeccable ability to convey leadership and vision.  Working with Curtis was an excellent experience in effectiveness and efficiency in highly complex, and thorough, economic development initiatives."

Lance Douglas

President, O-Net


"Curtis is fastidious in his attention to detail and will report on, at any given time, pretty much anything that is requested.  He brings a real "systems approach" to his work."

Rob Smith

Chair, Olds Institute for Community and Regional Development


"Competitive Intelligence is an invaluable "practitioner's guide" to the field of competitive intelligence.  Written in a clear, cogent, straightforward style, the Cooks have produced an indispensable business guide for the "intelligence age."  Their book provides readers with a myriad of useful tools and techniques that are essential for companies wishing to succeed in today's global economy."

David Hartman

Deputy Director, Market Research Centre, Foreign Affairs and International Trade


"Get your hands on this book before your competitor's do."

James Daly

Editor-in-Chief, Business 2.0


"More valuable than your business plan, Competitive Intelligence:  Create an Intelligent Organization and Compete to Win will soon become the industry standard for competitive intelligence.  Michelle Cook and Curtis Cook have fashioned a guide which is a must-read for any executive looking to become a global industry leader."

Derek Mellon

Technology Journalist, Ottawa Business Journal


"As a consultant, Curtis Cook has added value to every project that he has worked on at the Forum for International Trade Training (FITT)."

Caroline Tompkins,

President, Forum for International Trade Training


"Michelle (Schoffro Cook)'s books are my health bibles. I adore her work and refer back to her teaching time and time again.

If you want glowing, vibrant health, let brilliant Michelle be your guide."
Kris Carr, NY Times Best Selling Author & Founder of


"Michelle shares her compelling story of healing with wisdom and compassion as she gently guides you through this exceptional book. Read her book carefully and put into practice her simple, straightforward, common sense principles, and you will be glad you did for the rest of your long and healthy life."
Harvey Diamond
#1 New York Times Best-selling Author of Fit for Life


"Michelle Schoffro Cook takes us on a whirlwind tour of the microbiotic subculture of our bodies and in the process reveals the astonishing number of ways good bacteria can help us live longer, stronger, and happier lives. You'll walk away with all the tools you need to take your level of well-being from so-so to super."

Carol Brooks

Editor-in-Chief, First for Women magazine


"Dr. Cook's work is unique, empowering, informative, and guides us toward a healthy future. I highly recommend her work and books."

Mallika Chopra



"Thanks so much for all your writing and time; we couldn't do it without you."

Cara Spangler, Editor,