Strategic Marketing, Communications & Promotion for the British Columbia Food & Agriculture Industry


PureFood BC Blog

The Surprising Food that Reduces Heart Disease Risk

Pea shoots are rich in nutrients.

Let’s face it:  most of us had a parent who would command us to eat our vegetables.  I recall my mom telling me “eat your spinach, it’s good for you” fairly frequently.  And, I’m sure my childhood wasn’t that different from most peoples’ at least when it comes to the regular parental vegetable interventions.  Something tells me that few parents, if any, ever uttered the words “eat your red cabbage microgreens.”  But, maybe that’s something today’s parents could try out.  I can almost hear the parental refrains around the globe.  Okay, maybe not, but it might be a good idea.

Currently, cardiovascular disease is the leading cause of death in the United State…

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4 Amazing Reasons to Eat More Mushrooms

There’s a fungus among us!  When it comes to your health, that’s a good thing if the fungus is an edible mushroom. Much maligned and often shunned simply for looking weird and growing in unusual places, edible mushrooms are potent medicines and delicious additions to a healthy diet.  Here are four reasons to eat more mushrooms.

1.  Mushrooms can help in the fight against cancer.  A study in the International Journal of Medicinal Mushrooms found that chaga mushrooms inhibited cancer tumor growth.  Chaga has long been used in Asian and northern-European traditional medicine for a number of ailments.  The fungus grows on trees – most notably birch trees in northerly forests in the Un…

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11 Reasons to Love Tomatoes

Tomatoes are potent healing foods.

I love tomatoes so it will probably come as no surprise that Curtis and I have been busy canning the gorgeous array of brilliant-coloured tomatoes that are coming up in our garden.  We're at 33 Litres so far...and counting. 

If you haven’t tried many of the heirloom varieties, I encourage you to do so.  Not only are they beautiful, they’re delicious and packed with more nutrition.  And, now that genetically-modified tomatoes are fairly common, the heirloom varieties are even more appealing. 

If you’re not already a tomato-lover, here are 11 reasons to start loving them now:

1. Tomatoes are rich in a collection of phytonutrients called carotenoids.  You’ve probably alr…

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Our Services

PureFood BC is the food and agriculture arm of EcoTactix. We deliver strategic marketing, communications, and promotion for the British Columbia food and agriculture industry.

EcoTactix/PureFood BC is on the BC Ministry of Agriculture's qualified list of suppliers for:

  • Market Research
  • Strategic Market Development Planning

EcoTactix/PureFood BC is also on the BC Ministry of International Trade's qualified suppliers of business analysis services. 

Additionally, we are Columbia Basin Trust's list of Qualified Suppliers for Business and Consulting Services.

We work with food businesses, non-profit organizations, government departments, and communities, offering a full-range of services, which include:

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